fertilizers or antibiotics and instead, encourages natural methods and practices.
Chemical pesticides are commonly used in conventional farms to protect fruits and grains from pests. But we believe that your child deserves nutritious fruits handpicked from organic orchards and grains grown in Nature’s soil without the use of any artificial substance. Thus, by eating organically grown food, your child is less exposed to artificially added substances.
India has implemented the National Programme for Organic Production (NPOP), which involves the accreditation Programme for Certification Bodies, standards for organic production, promotion of organic farming, etc. The NPOP has clearly defined the various parameters in terms of harvesting plans, soil and livestock, which must comply with standards to be ‘Certified Organic’.
It’s a strictly defined set of rules that ensures organic food is produced as Nature intended, without synthetic inputs or processes. There are absolutely no shortcuts and it takes a minimum of 3 years to convert an ordinary farm to a ‘Certified Organic’ farm. Hence, when it comes to area under ‘Certified Organic’ cultivation, India contributes to only 2.59 % (1.5 million hectares) of the total area (57.8 million hectares).
The certification bodies audit every step of our value chain, from farm to produce, to ensure we deliver our organic promise.
We like the cows to be happy and healthy. Hence, the cows are raised in a more natural environment with access to 100% organic farm grown fodder without the use of growth hormones. This way, they reward us with nutritious organic milk.
Conventional farming relies on artificial substances to supply nutrients to the soil or to protect plants from pests. But organic farming methods and practices is different. Organic farmers use plant extract like pongamia/lagundi as natural means of keeping pests away. The usage of natural compost and manure keeps the soil alive with organic matter like khaad, roots, leaves, insects and earthworms.
This process unlocks minerals and nutrients in the soil to make everything grow as Nature has always intended.
Organic farming is ecofriendly as it restricts the use of synthetic substances. According to NPOP standards, organic farming should contribute beneficially to the ecosystem and the farming areas should be managed properly to facilitate biodiversity. This helps reduce soil erosion, nitrous oxide emissions, and chemical run-off into our waterways.
Do we think organic is worth it? Absolutely!